Welcome once again!
We are here again with another must-read article for you titled Top account based marketing companies. If you are serving into business to business (B2B) sector, you must read this for strategic advantage.
Why account-based marketing (ABM)? Until you start asking this question to yourself, you won’t get the answer and reason to use this approach.
So, now when we made you curious with term Account based marketing companies, let us find out what it is and why it has become necessary?
Account-based marketing, a trending Marketing technology, is a pinpointed approach where we select the particular set of accounts and use tailor-made marketing for them to convert them into sales, isn’t it simple?
Now let’s explore another question that we have asked in the above section, Why ABM?
Because every organisation is having their indoor and outdoor sales & marketing, teams that are responsible for generating leads, finding their requirements, pitching the solutions as per their requirements thus converting them into sales. Do you also feel the same? Explore it Now!
But most of the time the sales and marketing teams fail to convert potential prospects into sales, why? There are various reasons for the same while the most common yet recurring roadblock is the lack of personalised approach.
Due to the lack of personalised approach, the sales and marketing people will reach the clients with generic pitch that mostly end up in no-conversion. Although the organisation has the product or service that can help the client but the lack of making the client understand is a big setback here.
To avoid such bottlenecks and get the potential lead converted into sales it has become utmost necessary to bring your prospect what they want. And this can only be possible through personalisation as per their requirements.
Account based marketing companies (ABM) now comes into picture as it focuses on sales and marketing on a particular set of accounts. To do the same you have to use any of the popular ABM enterprise tool available in the marketing.
So, now we will see Top companies and the tools that are available across the globe for the same.
1. Adobe Campaign The giant in account based marketing companies sector, is offering it’s most renowned tool Adobe Campaign that offers a wide range of tools and Softwares that covers every step in the method from digital branding, email branding to paid advertisements everything in a single interface.
From finding a lead to converting them into sales and to the after-sales engagement, the whole customer life cycle can be managed at a single touchpoint with adobe campaign.
2. Only B2B Demand generation powerhouse is the leader in the ABM oriented business process. Dealing into only business to business vertical. Only B2B helps the businesses that are in constant search for the leads to make their marketing campaign a success.
Adobe campaign is the costly option and not every enterprise can afford it, but Only B2B is the affordable yet a strategically more convenient method. With the uniquely designed methodology like BANT(Budget, Authority, Need & Time), MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) Only b2B offers the account-based focused marketing services. Only B2B has partnered with globally reputed brands like Redhat, Lenovo, Amazon web services, Cognizant, Viemo to name a few.
3. 6Sense an Artificial Intelligence(AI) enabled account-based marketing platform that offers a wide range of marketing tool. That understand the buyer’s intent and help you integrate all the required channel into one place and drive the desired outcome.
The approach defined by 6sense segregated mainly into three portions Uncover demand that is turning the unknown into the known ones, Prioritize actions that is segregation between what’s urgent and what can be delayed a bit and the third one engage buying teams that says use the resources optimally for higher conversion.
4. Engagio the another hyped platform for the same. Their strategy is also divided into 3 parts Understand find out who is interested in your offerings, Act as per findings and launch the automated campaign for sales conversion and lastly, Measure says track the early, mid and end-stage impact of your marketing initiatives.
5. Terminus another big name in focused & Account based marketing companies branding sector specifically designed for B2B organisations serving from Atlanta and San Fransisco.
Their working approach based on 4 key step target the right account is the cornerstone of account based marketing companies and it emphasizes on it. Then Engage them wherever they are via email, paid Ads, content, Social media, etc. Then Activate your sales team to reach to those who are most likely get converted and lastly Measure the whole steps and do the necessary alterations.
6. Uberflip also the cutting edge platform of ABM. At Uberflip they have a wide range of offerings like personalisation of content for buyers, accelerate the pipeline and revenue, understand what content is working et cetera.
7. Tribilo the ABM platform that guides you through every step. Web, Ads, Analytics and Sales everything to anything at one place. Fully integrated and tailored as per enterprise requirements.
The major thing that sets tribilo apart from is the experts’ guidance from onboarding to consumer success to professional services to everything you just name it.
8. Integrate a suite of advertising solutions. As the name says it connects all the branding and lead generation platform at one place so that you can have a continuous watch on all of them at a single integrated place.
Engage, Capture and Acquire that’s the strategy that Integrate follows. Find out the best company for you here!
9. Zymplify relatively a new player in account-based marketing. You can combine email marketing, Ads, CRM, Social media, analytics at one place.
Whatever industry or sector you are dealing into Zymplify has a solution as per your demands.
10. Snitcher is a powerful digital marketing oriented tool, That mainly analyse what kind of traffic you are getting into your website or portals. Based on this analysis it helps you make the targeted segments to drive the desired outcome.
Hopefully, you will be quite aware of the account based marketing companies methodology and the leaders of the sector. In case there is still any confusion kindly let us know at Only-B2B.