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Social Media Marketing

What is Social Media Marketing?

We all know what social media is.

It's not "ignore-able" anymore. Our parents (and a few grandparents) also have Facebook accounts!
What we might not realize is that it is the fastest growing channel to market your business and grow your audience.

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How does SMM work?

Start with a plan. Social Media Marketing is so huge that you will get lost in it if you do not have a focused strategy.

Ask yourself some basic questions

  1. What are we here to achieve?
  2. Who is your target audience?
  3. Where do they hang out the most?
  4. What do they want to read etc.?

Answering these questions will help you develop a social media marketing strategy which drives business results and conversions.

First and foremost, you will need relevant and valuable content which your buyers want to read and you want to promote.

Social media marketing includes activities like posting content, image updates, videos, paid social media marketing (sponsored posts, advertisements, promoted posts etc.) or any other form of content that drives engagement.

The content for social media marketing can be anything - Facebook status update or a photo on Instagram or a tweet or a pin to a board on Pinterest or even a video on Vine.

Why is social media marketing important?

According to a report, even though the population of the world has increased to over 7 billion, 1 out of every 5 humans has a Facebook account.

According to Neil Patel - If Facebook were a country, it would be the biggest country in the world.

So, it goes without us saying it out loud. If you aren't using social media to market yourself - you are lagging behind in the internet race. SMM is nothing but a form of internet marketing that uses social media platforms to achieve desired results. It is process of creating useful content and tailoring to the context of each individual social media platform to gain visibility, shares and increase your traffic.

Isn't that your business goal? Get relevant traffic to your website!

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