YTDS
Clients:
YTDS (Youth Talent Development Society)
Industry:
Non profit and Social Impact
Services:
Website Redesign, UX Strategy, SEO, Impact Storytelling
Location:
Pune, India
YTDS: Turning Years of Social Impact Into a Digital Movement
When the Impact Is Real, but the Visibility Is Not
Since 2007, YTDS has worked at the grassroots level to drive long-term social change through its 4E model — Environment, Education, Employment, and Empowerment. While its initiatives impacted thousands of lives, the digital presence failed to reflect this scale. Visitors struggled to understand programs, impact data was scattered, and user journeys lacked clarity, leading to drop-offs before meaningful action.
“The new structure makes our work easier to understand. It communicates impact with clarity.”
— Program Lead, YTDS
The Objective: Turn Awareness Into Action
The goal extended beyond visibility. YTDS wanted a digital experience that educated visitors, showcased measurable impact, and guided them toward actions such as donating, volunteering, or partnering. WebLeads partnered with YTDS to build a platform that could convert interest into involvement.
Understanding the Gaps in the Existing Experience
The audit revealed three challenges: understated impact, unclear structure, and weak calls to action. Despite strong credibility on the ground, the website failed to guide users effectively.
Designing a Purpose-Built Digital Experience
WebLeads approached the redesign by aligning user experience, storytelling, and performance fundamentals around YTDS’s mission.
A Website Built Around the 4E Model
The website was restructured around the four core pillars—Environment, Education, Employment, and Empowerment—with dedicated sections explaining each focus area, associated initiatives, and measurable outcomes. This structure allowed visitors to understand the organization’s mission at a glance and explore areas aligned with their interests.
Making Impact Data Central to the Story
To strengthen trust with donors, volunteers, and CSR partners, impact metrics were brought to the forefront. Data points were integrated across the homepage, program pages, and the impact section, ensuring transparency without overwhelming visitors. Numbers became a natural part of the narrative rather than hidden within reports.
SEO and Content for Cause Discovery
To improve discoverability, WebLeads optimized the platform for high-intent searches related to NGOs and social initiatives. Content and SEO targeted queries such as NGO in Pune, tree plantation NGO, and women empowerment NGO, supported by improved metadata, internal linking, and performance optimization.
User Journeys Designed to Encourage Participation
Clear calls to action such as Donate, Volunteer, Join a Drive, and Partner with Us were placed strategically across the site. Forms were simplified to reduce friction, making it easier for visitors to take the next step.
“We started reaching people who were already looking to contribute.”
— Communications Head, YTDS
Impact: Digital Visibility That Drove Real Engagement
Key Impact Metrics:
- 140% increase in website traffic
- 2.3× growth in average session duration
- 85% increase in clicks on Donate and Volunteer CTAs
- Significant rise in drive sign-ups and CSR partnership inquiries
A Stronger Platform for Bigger Change
Today, the digital platform actively supports YTDS’s mission by scaling initiatives, mobilizing volunteers, attracting partners, and reinforcing transparency. What began as a website revamp evolved into a multiplier for social impact, ensuring meaningful work is seen, understood, and supported by a wider audience.