Apsara Ice Creams

Clients:

Apsara Icecreams

Category:

Website Design

Date:

25 February, 2025

Location:

Pune

Apsara Ice Creams: Scooping Up Digital Growth Through Social Media Innovation

Since 1971, Apsara Ice Creams has been delighting customers across India with pure vegetarian, handcrafted ice creams made from natural ingredients. The brand already had strong offline recognition built over decades but needed a fresh digital presence that could engage younger audiences and sustain its legacy in the social era.

The Challenge: Bringing Heritage into the Digital Age 

Despite being a household name, Apsara’s social media presence didn’t reflect its rich legacy or vibrant flavor range. Engagement had plateaued, content wasn’t connecting with new-age customers, and the brand lacked a cohesive storytelling strategy across platforms.

Apsara wanted to reignite online engagement, boost organic reach, and translate its nostalgic brand story into a digital language that resonated with today’s ice cream lovers. education space.

The Solution: Turning Flavours into Stories

Webleads began with a comprehensive social audit to analyze audience behavior, competitor content, and engagement gaps. Based on insights, we developed a multi-platform content strategy that merged Apsara’s traditional values with modern storytelling.

Our approach included:

  • A visual-first content calendar built around product visuals, flavors, and seasonal campaigns.
  • Trend-driven creatives and videos highlighting unique flavors and the brand’s natural ingredients.
  • Festive campaigns, polls, and interactive stories to boost engagement and brand participation.
  • Consistent analytics and optimization, refining performance and reach with every post.

The focus was on authentic storytelling, color-rich visuals, and an approachable tone that could build connection and recall.

The Results: A digital scoop of success

The results were nothing short of refreshing — both creatively and analytically.

  • +130% increase in page reach
  • +150% growth in impressions
  • +180% boost in engagement
Apsara Ice Creams’ social media pages evolved into an active, loyal community that shared, engaged, and celebrated every flavor.
 
Looking Ahead: Blending tradition with innovation

With a stronger online voice and growing digital audience, Apsara Ice Creams continues to expand its digital footprint. The brand now stands as a perfect example of how heritage brands can stay relevant in a dynamic digital world — one post, one story, and one scoop at a time.