Metta Productions
Clients:
Metta Productions
Industry:
Film Production & Visual Storytelling
Services:
Website Design
Location:
India
Metta Productions: Designing a Digital Stage for Stories That Move People
When Cinematic Work Meets an Underwhelming Website
Metta Productions is built around meaningful visual storytelling. From films and documentaries to culturally rooted narratives, the brand’s work carries emotion, depth, and intention. Yet, online, that experience was not translating. For a creative studio, a website is often the first screening room. It is where collaborators, partners, and clients form an impression long before a conversation begins. In Metta’s case, the existing website did not reflect the same craft, mood, or narrative clarity seen in their work. The stories were strong. The presentation was not. Metta Productions needed a website that felt as intentional as the films they create.
"People are spending more time exploring our projects. The experience feels more immersive."
— Creative Lead, Metta Productions
The Objective: Let the Website Reflect the Creative Voice
The goal was not to build a conventional corporate website. Metta needed a digital space that could act as a visual portfolio and a storytelling canvas at the same time. The website had to highlight films without distraction, reflect the studio’s creative philosophy, and allow visitors to experience the work intuitively. It needed to feel immersive, calm, and cinematic rather than cluttered or sales-driven. WebLeads partnered with Metta Productions to design a website that aligned seamlessly with their creative identity.
The Challenge: Fixing Flow, Focus, and First Impressions
The earlier website lacked visual hierarchy and narrative flow. Navigation did not encourage exploration, and pages felt disconnected rather than intentional. For a production house, this is critical. Visitors need to pause, observe, and absorb. The digital experience must slow people down, not rush them through. The challenge was not to add more content, but to create space, structure, and rhythm so the work itself could take center stage.
Creating a Digital Foundation Built on Clarity and Consistency
WebLeads focused on trust, structure, and usability. A clean, professional website was designed to make projects easy to browse, organizing developments into intuitive sections and structuring content around key buyer questions—who the company is, what it builds, and why it is trusted.
The WebLeads Approach: Designed With Restraint and Intent
WebLeads redesigned the website with a minimalist, film-first philosophy.
A Clean, Cinematic Design System
Layouts were intentionally spacious, allowing visuals to breathe. Typography was understated yet expressive. Color usage remained subtle so that imagery and storytelling remained the focal point.
Structure That Encourages Discovery
Navigation was restructured to guide visitors naturally through films, philosophy, and key sections. The experience was optimized across devices to ensure the same immersive feel on desktop, tablet, and mobile. Rather than pushing information, the site invites curiosity.
Impact: A Measurable Shift in Engagement and Perception
Following the website launch, Metta Productions saw a clear improvement in how visitors engaged with the brand online.
Key Impact Metrics:
- 52% increase in average session duration
- 41% reduction in bounce rate
- 38% growth in organic website traffic
- 47% increase in project and film page views
Visitors were no longer skimming and exiting quickly. They were spending time with the work, exploring multiple pages, and engaging more deeply with the content.
A Website That Honors the Work It Represents
Today, Metta Productions’ website functions as a true digital portfolio. It supports conversations with collaborators, strengthens first impressions, and allows the studio’s storytelling to unfold naturally online. WebLeads did not redesign the website to overshadow the films. It was designed to support them, creating a calm