Mojjo
Clients:
Café Mojjo
Industry:
Food & Beverage
Services:
Website Design, Social Media Marketing, Instagram Ads
Location:
Pune, India
Café Mojjo: Turning a Local Favorite Into a Social Media Magnet
When the Café Is Full, but the Feed Is Quiet
Café Mojjo had built a loyal following through its warm atmosphere, board games, and community-driven vibe. Customers stayed longer, returned frequently, and brought friends along. While the café buzzed with activity offline, its digital presence failed to reflect the same energy. Instagram posting was inconsistent, engagement levels were low, and there was no cohesive visual identity or content direction. In a competitive food and beverage market where discovery increasingly happens online, this disconnect limited reach and recall.
“Once the feed looked consistent, we saw stronger recognition and better engagement.”
— Café Manager, Café Mojjo
The Objective: Make Instagram Feel Like Walking Into the Café
The goal was not to chase vanity metrics such as likes or follower counts. Café Mojjo wanted its Instagram presence to feel like an extension of the in-café experience. Each post needed to spark curiosity, each reel needed to feel familiar, and every offer needed to feel like an invitation to visit. WebLeads partnered with Café Mojjo to transform Instagram into a discovery and engagement channel that supported real-world footfall.
Understanding What Was Holding Engagement Back
An analysis of existing content and competitor activity revealed clear gaps. Posting lacked consistency, visuals felt disconnected, and content focused on filling the grid rather than telling a story. Paid ads were underutilized and not optimized for nearby audiences. Most importantly, the café’s personality—warmth, comfort, and community—was missing from the feed, preventing emotional connection.
Crafting a Social Presence Rooted in Visual Storytelling
WebLeads approached the strategy with one guiding principle: Instagram should feel like stepping into the café.
A Consistent Visual Identity
A cohesive visual language was created using colors, layouts, and design elements that reflected Café Mojjo’s cozy and youthful vibe. The feed became intentional and recognizable.
Content That Feels Real and Shareable
Authenticity guided content creation. Reels and posts highlighted food close-ups, café moments, customers enjoying games, and behind-the-scenes glimpses. Stories shared daily updates and offers, helping followers feel connected even when not physically present.
Driving Interaction, Not Just Views
Polls, quizzes, contests, and giveaways encouraged participation, while targeted Instagram ads reached nearby audiences. Campaigns were tracked and optimized regularly.
Impact: Social Growth That Translated Offline
Key Impact Metrics:
- 130% increase in page reach
- 150% growth in impressions
- 180% boost in engagement
A Channel That Now Supports Daily Business
Instagram now functions as a digital storefront, supporting discovery, engagement, and footfall. The café was always inviting. Now, its Instagram feels just as welcoming.